01
Outreach goes out and almost nobody replies
PROGRAM
US Sales Mastery
Win American buyers on trust and value, not price.
Your sales team learns how American buyers decide, then applies it to its real pipeline every week, from first outreach to signed deal.
Your first week is free. Continue to get results.
- 10 weeks
- Cohorts of 8 to 10
- Taught live in English
- Week 1 free
Who it is for
Sales reps, business development managers and key account managers who sell to US buyers, retailers, distributors or partners.
Having trouble closing the best US clients?
02
Promising first calls go quiet afterward
03
You give up margin on price to close the deal
What your team leaves with
- 25 researched target accounts
- Live outreach sequence
- Discovery call framework
- Objection handling playbook
- Negotiation plan for a real deal
- Recorded full sales call with a scorecard
The 10 week program
- Week 1
How American buyers make purchasing decisions
- Week 2
Prospecting and building a target list
- Week 3
Cold email and follow up sequences
- Week 4
Phone, LinkedIn and voicemail
- Week 5
Discovery calls
- Week 6
Product demos and presentations that persuade
- Week 7
Handling objections, including questions about where your product is made
- Week 8
Negotiation: protecting margin and closing
- Week 9
Account management: reorders, upsells and renewals
- Week 10
Final review: a full sales call with an American buyer
Each week combines a 2 hour live session with a 1 hour working lab on your own business. Private cohorts are customized to your products and deals, with progress reports to leadership at weeks 5 and 10.
First week free. Then $1,500 per seat, $4,200 for a team pack of three seats, or $15,000 for a private team cohort of up to 10.
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Book a free 30 minute GTM Strategy Session. We address your biggest concerns and send a one page snapshot of your optimal go to market strategy.
Your first week is free. Continue to get results.