01
The product is ready, but nobody agrees on who it is for
PROGRAM
GTM Launch Program
Stop launching on hope. Start launching on strategy.
A 10 week program for teams launching a new product. Bring your real launch and leave with a strategy built to win the market.
Your first week is free. Continue to get results.
- 10 weeks
- Cohorts of 8 to 10
- Taught live in English
- Week 1 free
Who it is for
Startups preparing their first or next launch, corporate teams building go to market for a new product or product line and SMEs launching something new. Built for founders, product managers, product marketers and the sales and marketing leads who will carry the launch. Works best when the launch team takes part together.
Launching a new product without any plan?
02
Launch day comes and goes without moving revenue
03
Product, marketing and sales are each running their own plan
What your team leaves with
- Launch readiness scorecard
- ICP, buyer personas and buying committee map
- Positioning and messaging framework
- Pricing, packaging and channel strategy
- Launch asset kit: landing page copy, sales deck outline and one pager
- 90 day launch plan with KPIs and a dashboard
The 10 week program
- Week 1
Launch foundations: why launches fail and your launch readiness diagnostic
- Week 2
Market and ICP: segments, buyer personas and the buying committee
- Week 3
Positioning: competitive alternatives, unique value and proof
- Week 4
Messaging: turning positioning into words every team uses
- Week 5
Pricing and packaging
- Week 6
Choosing your motion and channels: sales led, product led, partner led or marketplace
- Week 7
Launch assets: landing page, sales deck, one pager and demo
- Week 8
Demand generation and launch day: content, outbound, paid, PR and community
- Week 9
Sales enablement, team alignment and launch metrics
- Week 10
Launch review: present your 90 day plan to a panel of guest operators
Each week combines a 2 hour live session with a 1 hour working lab on your own launch. Private cohorts are customized to your product, with progress reports to leadership at weeks 5 and 10.
First week free. Then $1,500 per seat, or $15,000 for a private team cohort of up to 10.
Other programs
US Market Entry Program
Enter America positioned to lead, not to follow.
View programUS Market Growth Program
Already in America? Compete to lead your industry.
View programUS Sales Mastery
Sell the way Americans buy.
View programReady to win the American market?
Book a free 30 minute GTM Strategy Session. We address your biggest concerns and send a one page snapshot of your optimal go to market strategy.
Your first week is free. Continue to get results.