01
You are not sure which channel or region to start with
PROGRAM
US Market Entry Program
Enter America with a strategy built to win your industry.
In 10 weeks, your team learns how American buyers decide, positions your product against every competitor in your vertical, chooses the right channels and builds a 90 day GTM plan, with first outreach sent to real buyers in the final week.
Your first week is free. Continue to get results.
- 10 weeks
- Cohorts of 8 to 10
- Taught live in English
- Week 1 free
Who it is for
Companies based outside the US with little or no US revenue that plan to enter the US within the next 12 months. Built for founders, heads of international business and the first people responsible for US sales and marketing, whether they sit at home or in the US.
Get direction on your US market expansion
02
Your pitch works at home but does not land with American buyers
03
Without a clear position, you end up competing on price
What your team leaves with
- US buyer and ideal customer profile
- Competitive positioning and value proposition
- Channel strategy
- Website and product pages built for American buyers
- Outreach sequence sent to real prospects
- 90 day US launch plan
The 10 week program
- Week 1
The American buyer: trust, decision making, speed and directness
- Week 2
Where to start: segments, regions and your ideal customer
- Week 3
Positioning to win: benefits, proof and differentiation against every competitor
- Week 4
Choosing a route to market: Amazon, DTC, retail, distributors or B2B
- Week 5
US brand basics: naming, website and trust signals
- Week 6
First outreach: cold email and LinkedIn
- Week 7
First meetings: rapport and discovery calls
- Week 8
Pricing, terms and winning the first deal
- Week 9
Launch readiness: trade shows, reputation and customer service
- Week 10
Launch review: present your 90 day plan to American guests
Each week combines a 2 hour live session with a 1 hour working lab on your own business. Private cohorts are customized to your products and deals, with progress reports to leadership at weeks 5 and 10.
First week free. Then $1,500 per seat, $4,200 for a team pack of three seats, or $15,000 for a private team cohort of up to 10.
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View programReady to win the American market?
Book a free 30 minute GTM Strategy Session. We address your biggest concerns and send a one page snapshot of your optimal go to market strategy.
Your first week is free. Continue to get results.