01
One suspension or hijacked listing could wipe out your US revenue
PROGRAM
Amazon to Brand Program
From Amazon seller to US brand. Compete on value, not price.
Use your factory's control of product, quality and cost to build a US brand that owns its customers, sells across channels and wins on value instead of price.
Your first week is free. Continue to get results.
- 10 weeks
- Cohorts of 8 to 10
- Taught live in English
- Week 1 free
Who it is for
Manufacturers based outside the US whose US revenue comes almost entirely from Amazon, with little branding and no other channels yet. Built for factory owners, ecommerce operators plus marketing and product design staff.
Are you bound to Amazon for most of your revenue?
02
Price wars and rising fees keep shrinking your margins
03
You have no brand and no customer list of your own
What your team leaves with
- Channel risk scorecard
- Brand foundations and brand story
- Upgraded Amazon listing and brand content
- Direct to consumer store launch plan
- Second channel and pricing plan
- Retail buyer pitch kit
The 10 week program
- Week 1
The risk of Amazon only and the brand opportunity
- Week 2
From product to brand: understanding US customers through reviews
- Week 3
Brand foundations: name, story, positioning and trademark basics
- Week 4
Turning Amazon into a brand channel
- Week 5
Owning your customers: your own online store
- Week 6
Beyond Amazon: other US marketplaces and consistent pricing
- Week 7
Social commerce and creators: short video and TikTok Shop
- Week 8
Retail and wholesale: pitching US buyers
- Week 9
Keeping customers: email, reviews and customer service
- Week 10
Brand review: present your 12 month brand and channel roadmap
Each week combines a 2 hour live session with a 1 hour working lab on your own business. Private cohorts are customized to your products and deals, with progress reports to leadership at weeks 5 and 10.
First week free. Then $1,500 per seat, $4,200 for a team pack of three seats, or $15,000 for a private team cohort of up to 10.
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View programReady to win the American market?
Book a free 30 minute GTM Strategy Session. We address your biggest concerns and send a one page snapshot of your optimal go to market strategy.
Your first week is free. Continue to get results.