01
Your marketing does not connect with American customers
PROGRAM
US Marketing Mastery
Build a brand American customers choose first.
Brand, website, ads, social, creators and email, rebuilt around how American customers think, so you win on brand and value instead of price.
Your first week is free. Continue to get results.
- 10 weeks
- Cohorts of 8 to 10
- Taught live in English
- Week 1 free
Who it is for
Marketing, content, ecommerce and brand teams responsible for reaching and converting US customers.
Marketing does not resonate with US buyers?
02
Ad spend keeps climbing while conversions do not
03
Competitors with weaker products are winning on brand
What your team leaves with
- US brand voice and messaging framework
- High converting website and product pages
- Ad copy and creative briefs
- 30 day social content calendar
- Creator campaign brief
- Welcome email sequence ready to launch
The 10 week program
- Week 1
The American consumer: values, trust and why they choose a brand
- Week 2
Personas, competitor audits and review mining
- Week 3
Brand voice and core messaging
- Week 4
Websites, product pages and marketplace listings
- Week 5
Ad creative for search, social and marketplaces
- Week 6
Social media and short video
- Week 7
Influencer and creator partnerships
- Week 8
Email marketing and the customer lifecycle
- Week 9
PR, reviews and crisis communication
- Week 10
Campaign review: present a full campaign to American marketers
Each week combines a 2 hour live session with a 1 hour working lab on your own business. Private cohorts are customized to your products and deals, with progress reports to leadership at weeks 5 and 10.
First week free. Then $1,500 per seat, $4,200 for a team pack of three seats, or $15,000 for a private team cohort of up to 10.
Other programs
US Market Entry Program
Enter America positioned to lead, not to follow.
View programUS Market Growth Program
Already in America? Compete to lead your industry.
View programUS Sales Mastery
Sell the way Americans buy.
View programReady to win the American market?
Book a free 30 minute GTM Strategy Session. We address your biggest concerns and send a one page snapshot of your optimal go to market strategy.
Your first week is free. Continue to get results.